The Costa del Sol is worldwide known as one of the most sough-after holiday resorts and residential places in Southern Europe. Is it because of the nearby International Málaga airport which connects Marbella to the world? Or is it because of the mild climate with cooling breezes in the summer and mild temperatures in winter? Or is it because of the numerous top golf courses and the yacht harbour Puerto Banús? Or is it because of the mix of all?
Marbella, the most attractive holiday resort of the whole Mediterranean has it all – and due to this fact a wide International public cannot resist this region.
Golf players from around the world appreciate the fact that all through the year, they can play the most challenging golf courses which are nestled in breath-takingly beautiful landscapes. The contrast between mountainous landscapes here and the beach scenery there makes it possible to go skiing in the Sierra Nevada in the morning, take a refreshing bath in the Mediterranean Sea at lunch, and still be able to play golf in the afternoon, - all in one day.
This diversity generates a market whose center Marbella has become. Here, all providers of any kind of goods and services, national and international, come together to do business. A modern infrastructure for roads as well as for telecommunication is the foundation for this market. ADSL is now as much common standard as the highway between Málaga and Gibraltar.
Many entrepreneurs meanwhile benefit from modern telecommunication by conducting their business from their first or second home in or around Marbella. The Corte Inglés / Hipercor shopping center in Puerto Banús daily attracts thousands of shoppers every day. Along the same lines, other shopping centers (Centros Comerciales) such as La Cañada make sure that all needs of consumers can be satisfied.
What differentiates this town from other towns in the region is its premium service sector. It had to earn to be accepted by spoilt, international visitors who came here with highest expectations.
These customers were and are used to only deal with the very best real-estate agents, subcontractors, service providers and other providers, and this is how it received its international mark.
These customers also force the market and local authorities to react immediately and efficiently to any enquiry, and to deliver reactions of only the highest quality. This had previously been unknown by locals. But it is obvious that this is the reason for very positive dynamics in the local economy, which will further attract numerous and above all solvent customers.
